It’s no secret that I love the inter-webs. One of the things that gets me really excited is collaboration on the web. Where else can you crowd source thousands of people with common hobbies for an amazing project? Here are a couple of examples of the geekery I mean: Project Noah Taxonomist   And a…

One of the things I frequently worry about with my job is data overload. I LOVE data, but many of my clients either don’t care about the nitty gritty, or depend on me to sort it out for them. So, I’m very careful to use the K.I.S.S. method whenever possible. (Keep it simple, stupid) Recently…

With all of the recent articles about massive coordinated attacks on WordPress sites, I’ve seen tons of advice. Some of it is great, (like changing your passwords to something strong that incorporates a mix of cases within letters and numbers) and some of it is just plain dumb and over the top. I’ve read every…

Goal conversions are a very powerful way to measure the success of your site. If you know what your site was designed to do, like sell products, generate leads, or encourage downloads of a PDF for example, then using google analytics to measure that goal is key. If you are a “Do it yourself” type,…

One of the most powerful ways to optimize a campaign in Adwords is to look at the Search Terms report. It’s well hidden from the default areas of adwords, and many “self serve” advertisers have never even heard of it. But, with a little poking around this report let’s you make some quick decisions about…

Many of my clients like to use Google analytics to search for user trends on their site. But, they often get a little lost as they navigate through the interface, and end up calling me to explain how to extract what they are looking for. I’ve found that the best place for many of them…

So, you’ve got a page on Facebook, and some guy like me keeps telling you to update it with “interesting stuff”. Why bother? Well, first your fans on Facebook have opted-in to follow your page. They WANT to hear what you have to say! Second, your business page is likely a mix of friends, potential…

In today’s Feature Friday series, I’d like to introduce Sandrine Harris and her practice, Kinesoma. As her site describes, she offers Kinesoma Movement Explorations, Lessons in the Feldenkrais Method®, and International Collaborative Workshops. In short for me, she’s all about “body work”. Since I spend all of my time focusing on “mind work” with search…

Google Adwords is a fantastic product. It gives ANY business the ability to connect with potential customers instantly. But, as I’ve seen over the past year or so most local businesses have been burned by someone not setting up the campaign correctly, and they end up spending lots of money on something that just doesn’t…

Today I am featuring a recent client and good friend, Bill Granata. He is the owner of New Milford Mortgage, a locally owned mortgage company based here in New Milford, CT. I’ve personally used Bill for 2 refinances over the past 10 years, and I can only say GREAT things. He is professional, knowledgeable, and…